Always Fresh
At 308 Coffee Roasting, we buy only the best green coffee from reputable suppliers who ensure that the farmers who produce the coffee get a fair price for their produce. Then, we small-batch roast it especially for you. Your morning coffee never has to sit in a warehouse or grow stale on the shelf of a big box store. It's freshly roasted, bagged, and out the door... headed straight to your cup! And, you can be confident that every time you buy 308 Coffee, you are supporting the local economy.
Coffee History
Legend has it that coffee was first discovered around the 9th century when a goat herder in Ethiopia noticed his goats became energetic and did not want to sleep at night after eating berries from a certain shrub.
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By the end of the 18th century, coffee had become one of the world's most profitable export crops. After crude oil, coffee is the most sought commodity in the world.
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For generations, people roasted their own coffee. It wasn't until the 1900's that commercial coffee roasting bypassed home roasting in the U.S. The convenience of buying roasted coffee made people forget how good fresh roasted coffee tasted. Like homemade bread, we love the taste but don't have time to make it ourselves. Truth is, most of us don't even know how.
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Coffee Basics
The coffee tree is a tropical shrub that grows between the Tropics of Cancer and Capricorn. The two most common species are Arabica and Robusta. What we call a coffee bean is actually the seeds of a cherry-like fruit which are processed and dried.
Many factors affect how a coffee will taste. How was it harvested and processed? Where was it grown and at what altitude? How was it roasted? What brew method was used and what water? These variables, and more, influence how the coffee will taste in your cup.
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308 Coffee Roasting sells "specialty coffee". That means we roast Arabica coffee that has scored 80+ points in the coffee grading process. We do this to ensure you get the freshest, best tasting coffee possible.
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Once our coffee is roasted, we bag it and deliver it quickly to your home or business. No sitting in a warehouse growing stale. Just a quick trip from our roaster to your cup!